Sweetness,
scientifically
crafted.
A pink-toned, frosted-acrylic snack laboratory. Where strawberry meets precision. Where indulgence is engineered.
The brand in four words.
Strawberry Lab is the playful sister of Space Lab. Where Space Lab explores the cosmos of freeze-dried science, Strawberry Lab focuses on a single obsession — the strawberry, in every molecular form.
To make every strawberry moment feel like a small pink ritual.
From freeze-dried slices to vacuum-fried chips, we transform one fruit into a thousand sensory experiences — each one engineered, each one delightful.
The world's most beloved strawberry-only brand.
A category of one. A specialist, not a generalist. The way Hermès owns leather, Strawberry Lab owns one fruit — completely, obsessively, beautifully.
Soft on the outside. Lab-precise on the inside.
Sweet but not childish. Scientific but not clinical. The aesthetic equivalent of a frosted acrylic test tube filled with ruby-red fruit.
One fruit, perfected in every form.
Real strawberries. Zero shortcuts. Pink-coded packaging that signals: this brand cares about every detail, down to the last crystal of fruit dust.
The mark.
A wordmark anchored by a custom strawberry-flask icon. The serif italic gives it editorial sweetness; the symbol grounds it in laboratory precision.
A pink, built in layers.
One hue, many temperatures. The system avoids candy-pink cliché by anchoring everything to a deep berry tone. Pink leads, berry grounds, cream breathes.
R255 G61 B127
C0 M85 Y35 K0
R139 G26 B74
C45 M95 Y50 K30
R255 G107 B149
C0 M75 Y20 K0
R255 G201 B218
C0 M30 Y5 K0
R255 G227 B236
C0 M15 Y3 K0
R255 G248 B243
C0 M3 Y4 K0
A serif with a smile.
Two typefaces. One for character, one for clarity. Fraunces gives romantic, soft-cornered sweetness. Manrope keeps the system honest, modern, and legible.
Weights: Light 300 / Regular 400 (italic preferred)
Use: Headlines, packaging hero, brand wordmark
Weights: ExtraLight 200 / Regular 400 / SemiBold 600
Use: Body copy, captions, UI, packaging info
Frosted. Acrylic. Pink.
The brand lives in physical form across kiosks, push carts, packaging, and POS. Every surface obeys the same three-material rule.
Frosted Acrylic
5–8mm cast acrylic, sandblasted finish. Translucent white with 30% pink tint. Used for primary structural panels, signage backers, product display vitrines.
Pink Cast Acrylic
10mm solid cast acrylic in #FF3D7F. Polished edges. Used for accent panels, logo plates, counter fronts. The hero material.
Matte Powder Coat
Aluminium frame, matte powder coat in Cream #FFF8F3 or Berry #8B1A4A. Used for structural framing, hardware, and metal trim.
No glossy plastic. No cheap chrome. No wood grain. No primary blue or yellow accents. No black hardware — always cream or berry.
The Strawberry Lab kiosk.
A 3m × 2.5m mall kiosk built around the frosted-acrylic-and-pink language. Curved corners, backlit signage, and a single hero strawberry icon visible from 30 metres away.
Mall Kiosk — Front Elevation
3.0 × 2.5 m~7.5 m² floor
2400 mmMall standard
Frosted + PinkAcrylic 8mm
Backlit canopy3000K warm LED
Kiosk — Top View / Flow
The mobile lab.
A 1.8m wide push cart for high-traffic mall walkways, weekend markets, and event activations. Smaller, lighter, more portable — but exactly the same brand language. Frosted curtain canopy, pink acrylic body, cream metal frame.
Push Cart — Front Elevation
1.8 × 0.8 m~1.4 m² floor
2200 mmAwning included
4 castorsØ160 mm rubber
2 compartmentsInventory + cooler
Sweet, but not silly.
We talk like a confident pastry chef who happens to also be a chemist. Warm, precise, slightly poetic. Never baby-talk. Never bro-marketing. Never exclamation-mark-heavy.
We choose words that carry weight. "Crafted" implies care, time, and skill. "Made" is functional. Always pick the word that signals attention.
Position every product as a moment, not a transaction. People buy how something makes them feel, not what it technically is.
Three-word rhythms outperform sentences. Read the brand voice aloud — if it sounds like a teenager wrote it, rewrite it.
Across every surface.
The system extends naturally to packaging, social, merchandise, and digital. Same three materials. Same three colours. Same italic-serif voice.